Words are one thing - deploying them well is another.

 

My copywriting capabilities ...

If it needs words, I can write it. Brochures. Blogs. Advertising. Sales or product data sheets. Training and instruction manuals. White Papers. Presentations. Traditional 'offline' direct marketing pieces. Speeches and video voice-overs. Email direct marketing. Web sites, microsites and search engine optimised (SEO) web content. With a clarity that engages your audience - using the right tone of voice and the right messaging that emphasises the right benefit/buying/response triggers.


... come with built-in commercial experience.

In an increasingly multi-channel media environment, you may want to explore the most (cost) effective way of deploying your marketing. How clean is your contact data? Should you use HTML electronic direct marketing emails backed up by brochure mailings? What about exhibitions? Online banner advertising or offline advertising? Additional optimised web content or perhaps a dedicated micro-site? Can new content be recycled through PR? How do we reach our target audience through the blogosphere? I've got the professional experience to help you integrate the best mix of marketing communications tools - whether it's to promote a localised project or support a company-wide campaign. Not your usual copywriter value added extra - but a darn handy one!

Hopefully I've whet your whistle. Explore my services and have a look at some examples of what I do ...