'Offline' - the traditional marketing communications collateral that you can touch, fold and all to often, forget. In a world when the digital equivalent is becoming increasingly ubiquitous, 'old skool' output really does have to punch above its weight. That having been said, I still write a lot of physically printed material and when it's done well, it really works. And it doesn't crash, need a battery or a charger. Ironic then that to find out more, I should now suggest you click the links below to download a PDF ...