... another pair of hands can make all the difference
Instant Marketing Manager is a neat extra service for smaller businesses without the need, budget or resource for full-time support - but that nevertheless need an experienced, trusted someone to bring home the marketing bacon.
Outsourcing is becoming an increasingly popular way for SMEs to manage their marketing because they get the support they need without the extra overheads that come with a payrolled employee.
Think about the big picture from Marketing Week's 2008 UK Survey:
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The average salary of a marketing director is £85K, marketing manager £44K and a marketing exec £23K.
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66% of marketeers have just two years or less experience and 80% intend to move on within three years.
When every cost to the business is coming under extra scrutiny in these tough economic times, outsourcing your marketing can make serious sense for your bottom line, your performance and your continuity. And here's how:
- Planned marketing programmes with activity and spend tailored to suit your objectives.
- Hands-on delivery and agreed targets, underpinned by service level agreement.
- Hired expertise of a proven marketing professional - 'hotdesking' onsite.
- Off-payroll so no extra overheads like NI, bonuses, car, pension, healthcare or other benefits.
- Immediate start with no full-time recruitment delays or expenses.
- Estimated salary savings of 50% - and that's excluding full-time benefits.
Nor is this just a hopeful idea; at JWMC, it's a compelling reality. I've been the outsourced, 'instant' marketing manager for one SME client since 2006 - co-managing the budget and delivering annual marketing campaigns that span web, exhibitions, advertising, digital marketing and PR. The proof of the pudding? It works - and it annually saves them a bucketload of cash that drops straight to their bottom line.
If this approach sounds right for you then get in touch. II'll be delighted to talk you through IMM in detail and explore ways in which I can help you deliver more for less.